Charity We Support

Giving back is central to Alpha’s values. That’s why we’re proud to support Feel the Magic, an organisation helping children aged 7 to 18 navigate the loss of a parent, sibling, or guardian. Through evidence-based programmes, these children gain the tools to manage grief and connect with others who understand their experience.

When you book with Alpha, you can donate $2 at checkout to support this important cause. Alpha will match every dollar you donate, doubling your impact.

By choosing Alpha, you’re not just hiring a car – you’re helping grieving children find hope and healing.

Feel the Magic provides camps and programs for kids aged 7 to 18 who experience pain and isolation from the loss of a parent, sibling or guardian. Through the tools and strategies kids learn at Camp, they can feel supported and empowered to move forward with their lives.

Through evidence-informed programs, developed by clinical psychologists, delivered by trained professionals and following a structured framework, the ‘magic’ happens when kids meet other kids like them. They learn practical tools for managing their grief and gain the confidence to live healthily with their grief.

Feel the Magic aims to reduce the mental health challenges often associated with childhood grief including anxiety, depression and suicidal ideation. Their values are based on empathy, empowerment, growth and connection and believe that no child should grieve alone.